product storytelling for a brand entering a new category.
Universally adored for their innovative, award-winning carriers and strollers, Ergobaby prepared to enter a new product category in 2022: baby bouncers. Leveraging digital design capabilities, I provided concepts for the launch of their Evolve 3-in-1 webpage that work to elevate the brand’s storytelling experience.
adobe after effects,
Up until this point, Ergobaby had relied on professionally-styled photography and video shoots to promote their products. While this offered a level of approachability that was important to consumers, the client also discovered a need to tell their story through assets that better represent their product’s features, benefits, color, and material options. The goal on our end was to develop a virtual 3D model suitable for rendering and animation that would then be used to leverage these attributes in a web format.
Working closely with the Ergobaby marketing team to align design direction and concepts within existing brand guidelines, we revamped site mechanics and publishing methods to elevate their current online presence. Our proposed widgets would emphasize mobile-first design by mirroring that of a social media app, allowing users to scroll and tap through full-viewport scenes. This method bolsters responsive design by supporting lifestyle shots, rendered media, and user-generated content under one adaptable frame.
With a mix of visualization and digital design deliverables employed, the end result of this webpage’s development demonstrates the high value of cohesive design strategy and multidisciplinary content creation. Breaking the boundaries of a new product category, this hybrid approach not only elevates the Ergobaby brand, but also the consumer experience through innovation at every level.