a variety of nutritious and guilt-free indulgences.
Responsible for establishing an identity, creating packaging, and formatting a product catalog for a fictitious company, I launched n’dulge: an eco-conscious ice cream supplier whose products are catered for those with specific dietary restrictions.
joy for all
As such a universally celebrated product, ice cream seemingly has an untapped potential to impact by acting as more than just a simple treat. The ice cream industry offers a wide variety of flavor options, but unfortunately, not everyone is able to enjoy them. With the study of nutrition on the rise, food science has given us insight into the conditions that cause dietary restrictions and how they affect consumers. Considering this demographic, I wanted to create a product that everyone could enjoy regardless of health status–all while lessening the environmental impact of production through ethical practices.
In order to emphasize the mission of this company and its scientific components, I took the branding in more of an academic direction. Creating a crossbreed between playful and educational, I designed both the logo and packaging to be subtle, yet discernable. This allows for a recognizable product without calling any unwanted attention that could potentially alienate consumers. I then translated this branding to the catalog, using product-shot styled photography that allowed for text integration. I contrasted this by utilizing white space and a grid structure to showcase the products thoroughly and systematically throughout the book.
a conscious company
N’dulge would live as a conceptual brand told through the lens of its 2019 flavor catalog. Reflecting the core values of the brand, this print piece puts an emphasis on transparency, accessibility, and sustainability while featuring all-inclusive product lines; because no one should ever have to think twice before enjoying ice cream.