overwhelmingmultimedia
intro
spirited sounds illustrated through dynamic type.
Assigned to conceive a way in which I could visually display audio, I chose to work with Jon Bellion’s music. Authentic and passionate, Bellion produces his beats from scratch and pairs them with quick-witted lyrics to create a harmonious experience that I worked to capture visually.
client:
personal
know-how:
adobe illustrator,
adobe after effects
aptitude:
audio mixing,
digital illustration,
typography
year:
2018
approach
a vivacious vibe
Jumping in, I realized that in order for this to be successful I would have to capture the spirit and emotion of the music through the designs created. Recognizing that this is one of Bellion’s more playful and upbeat songs, I decided that it would be best to utilize a bold typeface, bright color palette, and faster-paced style of animation in order to mimic the movement driving the song. I later chose to incorporate illustrations in an effort to liven up the sequence while also highlighting the clever lyricism used throughout the song.
development
reproducing rhythm
Laying out each typographic lock-up according to how they would appear in sequence, I clearly defined the style of each verse throughout ten separate design files. Each would focus on a different portion of the song and could be differentiated by color palette and animation pattern. After designing these assets, I brought the text to life through movement in After Effects. The majority of this process relied on precise timing as to not miss a beat while maintaining legibility, but also on pacing; a momentum that I was able to achieve through abrupt slides, rotations, and the appearance of lyrics.
outcome
mixing audio and visuals
This kinetic type piece would live as a lyrically-focused sequence that captures the energetic nature of Jon Bellion’s song, “Overwhelming”. Much like the song itself, these bright and bouncy typographic visuals work to convert a playful attitude in a simple, yet clever, manner.