Kids.RI.Gov
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Intro
Working to support rhode island’s youngest citizens.
Noted as a severely underutilized resource within the Rhode Island community, I was tasked with transforming the existing RI Children’s Cabinet website into a powerful tool that provides families with access to programs that ensure their children get off to a great start.
Rhode Island Children's Cabinet
NAIL Communications
Providence, RI
2019
Opportunity
Purposely Playful
Serving as the crux for the 0-5 Early Childhood Education & Development campaign, this website needed to attract attention in order to serve its purpose. This couldn’t be achieved if it fell into the trap of becoming another bureaucratic link dump as users would not be compelled to, nor would they feel comfortable with navigating the site’s content. This thought, coupled with the momentum of a state-wide campaign behind it, gave me the inspiration to build out the page in a manner that establishes a rapport with the user; one that not only promotes the supportive intentions of the effort but also it’s approachable nature.
The site serves as a hub in which dozens of programs live so that users may easily access them, but listing these programs with no rhyme or reason would leave visitors overwhelmed and confused. Our challenge was to develop an effective experience for multiple audiences: new families seeking broader guidance, as well as experienced families looking for familiar resources. We landed on a top-down filtration system that was capable of narrowing content based on independent needs. Paired with unique design and copy for each level of filtration, along with the inclusion of program descriptions and testimonials, this method proved to be an efficient and informative solution for parents of any background.
Solution
Leading the Way
The efforts of this website’s development, along with that of the supplementary advertising material, culminated in a successful rollout for the 0-5 Early Childhood Education & Development campaign. Launched in October of 2019, its story was covered by news sources such as The Providence Journal, WJAR, KidoInfo, and more. The initiative has since gained enough traction to evolve past this first step, but it will continue to be a vital resource for families throughout the state.
All assets and imagery designed exclusively for Sprout Studios and client.
